Healthcare & Food Markets
| Unit code | TBS2203 |
|---|---|
| Credit rating | TBC |
| Unit level | Level 2 |
| Teaching period(s) | Semester 2 |
| Location | India |
| Offered by | Tetr School of Biosciences |
| Mandatory/optional | Mandatory |
Overview
Who pays for innovation, and what makes a product worth building? You will study healthcare systems, reimbursement, food and consumer-health markets, pricing and go-to-market strategy.
Aims
To connect scientific ideas to the markets that decide whether they reach people.
Learning outcomes
On successful completion of this unit, you will be able to:
- compare how healthcare is paid for in different systems
- analyse a target market and its customers
- build a basic pricing and revenue model
- outline a go-to-market plan
Syllabus
[To be confirmed by the academic team]
Teaching and learning methods
[To be confirmed by the academic team]
Assessment methods
| Method | Weight |
|---|---|
| [To be confirmed by the academic team] | TBC |
Linked immersion
Recommended reading
[To be confirmed by the academic team]