Building a Personal Brand
| Unit code | TBB3103 |
|---|---|
| Credit rating | TBC |
| Unit level | Level 3 |
| Teaching period(s) | Semester 1 |
| Location | China |
| Offered by | Tetr School of Business |
| Mandatory/optional | Mandatory |
Overview
You build the public profile, writing voice and network that help founders attract backers, partners and talent. Your audience-building work feeds straight into the Kickstarter launch.
Aims
To help you communicate who you are and what you are building to the people who matter.
Learning outcomes
[To be confirmed by the academic team]
Syllabus
[To be confirmed by the academic team]
Teaching and learning methods
[To be confirmed by the academic team]
Assessment methods
| Method | Weight |
|---|---|
| [To be confirmed by the academic team] | TBC |
Linked immersion
Recommended reading
[To be confirmed by the academic team]